Municipal Web Services

Municipal Web Services
P. 704-545-5336

Aggressive & Strategic Search Engine Optimization Packages

Our Aggressive & Strategic SEO Packages include all the same features of our Basic Search Engine Optimization (SEO), but also includes many additional SEO strategies to improve your site's online search performance so your site has all the necessary assets and tools needed to provide your city's website the very best opportunity to be found online.

Aggressive & Strategic SEO Packages features:

  • Installation of Site Analytics.
  • Optimization of site's navigation for pleasant user experience and search engine usability, to ensure both can easily navigate to your site's message.
  • Keyword, Key-phrase Optimization.
  • Site page title and description development.
  • Built-in CMS SEO tools.
  • Creation of a robot.txt file to tell search engines what folders and files should be ignored.
  • Creation of a sitemap.xml file to tell search engines how to find your site pages, their relevance and how often they are updated.
  • Custom 404 Error Page to help keep site visitors on your site if they come across an unknown or dead link to your website.
  • 301 Missing Page Link Reclamation - Once your new site has launched, we'll develop 301 redirects to ensure search engines and site visitors are redirected to your new site pages - based on content relation.
  • Image alternative tags, so search engines know what each image represents.
  • Standardization of domains.
  • Optimization of outbound links to remove search engine exit points and ensure search engine robots stay on your site longer.
  • Validation of site code to meet W3C best practices.
  • Local search optimization and intial in-bound link building.
  • Ongoing quarterly in-bound link building.
  • Header tag optimization (H1, H2, H3, etc) so search engines understand what titles and topics on your website are most important.
  • Review of your site's message for duplicate content, so your content is unique throughout your site for optimum performance.
  • In-depth copy writing services to produce a well crafted message and review of existing website content to discover better ways to deliver your message.
  • Ongoing quarterly copy writing services.
  • Social network account setup and branding.
  • Thematic link building.
  • Regional targeted research and the development of regional keywords and key-phrases.
  • Ongoing monthly keyword & ky-phrase development.
  • Landing page strategies.
  • Press release and marketing consultation.
  • Press release development and submission.
  • Submission of your website to all major search engines.

Want to learn more? Ask for for more details about our Aggressive & Strategic SEO Packages. We also offer comprehensive copy writing as an add-on service.

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